The National Cattlemen’s Beef Association is kicking off a month-long consumer awareness program to instigate a conversation about America’s love for beef. The “I Heart Beef” program is designed to help increase demand for beef by elevating consumers’ desire for great steaks like the T-bone and tenderloin (my mouth is already watering). A secondary emphasis of this program is to help generate more awareness that lean beef is a great addition to a Heart Healthy Diet, especially in light of February being Heart Health Month. There are 29 cuts of beef that are lean including…tada! the T-bone and tenderloin!
According to a recent survey of American consumers, a majority of Americans (including me) agree the best way to say “I love you” to your sweetheart on Valentine’s Day is with a steak! And since lean beef is good for your heart, you are also saying I love you by serving a heart-healthy dinner.
Below are some tips that were emailed to me from Daren Williams, Executive Director of NCBA Communications, on how to show your love for beef for the month of February.
Share your love for beef through email
Use the attached “I Heart Beef” graphic as your email signature this month.
Spread your love for beef on your Web site
Place the special “I Heart Beef” widget on your Web site.
Make your love for beef known on Facebook
Make sure you’re a fan of “Beef. It’s What’s for Dinner” on Facebook
Add “I Heart Beef” flair to your Facebook page
Share your love for beef by posting why you love tenderloin or T-bone steaks
Make your love for beef known on Twitter
Make sure you’re following @BeefForDinner and @BeefRD on Twitter
Add the #IHeartBeef hashtag to all your loving beef tweets
Use the special “I Heart Beef” twibbon on your Twitter page
I’ll be posting more tips every week in February so you can continue to show people how you much you love your beef! It’s like that Hillshire Farms commercial – “Go Meat!”
Until next time,