Tag: NCBA

  • February is I Heart Beef month!

    February is I Heart Beef month!

    The National Cattlemen’s Beef Association is kicking off a month-long consumer awareness program to instigate a conversation about America’s love for beef. The “I Heart Beef” program is designed to help increase demand for beef by elevating consumers’ desire for great steaks like the T-bone and tenderloin (my mouth is already watering). A secondary emphasis of this program is…